here. I think that the phrase is particularly appropriate to some alternative reality fiction - starting with the fact that every work of fiction is set in an alternative reality. See here.
In Alan Moore's Jerusalem (London, 2016), Alma Warren reads Herbie. See image. She refers to "...the once-important Comics Code Authority..." (p. 785) but does not mention that the Authority was overthrown when an issue of Alan Moore's Swamp Thing was published without the Authority's approval.
Alma illustrated the cover of an Elric book by Michael Moorcock although this cannot be exactly the same Michael Moorcock who is quoted on the back of Jerusalem. She is friendly with fellow artist Melinda Gebbie although Alma's version of Melinda Gebbie cannot be married to the author of Jerusalem.
Alma shops in Martin's Newsagent - see image - where she converses with Tony and Shirley Martin. I expect that, like Michael Moorcock and Melinda Gebbie, the Martins also exist in (at least) two worlds.
Alma has seen Tony Blair and thinks about both David Keogh and Leo O'Connor. See here. It's a strange world - or two or three.